D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



The book I go back to time and time again is D&AD's "The Copy Book." I think it is tremendous and, as a writer, the best resource when I'm in need of a mentor. In 1995, the D&AD published a book on the art of writing for advertising. Not only has D&AD revised The Copy Book, they've added an extra 150 odd pages to make it look like the bible(with pictures). The highly acclaimed Copy Book on how advertisers create texts won him this years D&AD Award. The people who provided their insights to that book are legends. His book design teams up with its reader. On business and writing and improving myself, I got The Copy Book, a compilation by the ad agency D&AD, and it's basically tips from great copywriter's on writing good copy. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. This year's book has been design by Peter Saville. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D & AD Copy book is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. And now it's time for annual review of the D&AD Annual.





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